People Will Profit From What You Are Selling … But Do They Know Why?

Profit For The People

One of the greatest feelings I get as a business person is when I help others make more money. That is the purpose of my business. I believe that marketing should always be an investment and never an expense. That is why I look at taking on new customers as a two way street … they choose to work with us, but we also reserve the right and duty to choose them. If I don’t feel like I can make them more money than they spend, then I often graciously decline the work and try to help them find an alternative solution.

I think one of the hardest things to convey is how what you do can benefit other businesses, especially when they have been fed many empty promises in the past. There are very good salespeople who will make promises then don’t deliver. It’s an uphill battle to get people to believe that what you have to offer is different than their other failed attempts, and to understand how you can help them achieve their desired goals.

Testimonials can help, but what you need to do is to talk with your audience in the way they they can feel confident with your messages and results. This is especially true when the results are almost unbelievable. I seriously have had people increase their business by 2-5 times in the course of a year, but would you believe me? You have to be careful to craft messages that are accurate, believable and confirmable.

Results Are Not Typical

I don’t know about you, but my hard drive is littered with a boulevard of broken dreams. There are courses, eBooks, and videos that give promises of growing my list, dollars to be made on Amazon, and boosting my Google rankings to riches! I have spent my way into understanding three things…

• There is NO magic bullet.
• I am in the ‘people and profits’ business.
• It takes a system and effort to get results.

To be successful, it takes a plan, hard work and some help. I have learned so much from my mentors and coaches, but I have fallen prey to those, “Get There Faster” emails, webinars, landing pages, videos and more. Have they helped? Incrementally yes, but dynamically no. What has helped me is the understanding of how a bunch of moving parts work together to create the desired results.

I have taught it to dozens of people, but the results vary. How is it that some people see extraordinary results, while others still doggy paddle around success? I think a lot of this has to do with mindset, drive and a willingness to grow and change. Also, I think the people who realize that this will take time, and are willing to invest in themselves and their business, often see better results.

I had one client who needed 30 new customers in order to stop working IN her business, and start working ON her business, by hiring others so she could stop having to do all of the hard day-to-day work. It took 3 months, but she has 10 new customers, and if she keeps this pace up she may see 40 (exceeding her goals) in a year or less.

Get Your Free “Perfect Customer Worksheet” – Click Here

The Group Dynamic

I am about to complete week 12 of my 12 week group coaching program called “The Bacon System.” Why the Bacon System? You can read the Introduction to my new book by the same name – click here! I do a lot of one-on-one coaching, but the group dynamic has such a different feel. I love the way that some people know how to make the most of the group dynamic by getting involved and asking relative and pertinent questions. Then there are some people who are just quiet and reserved.

Teaching and coaching can be tricky in a group setting. You have those who still think a cd-rom tray is a cup holder, and then you have those who actually have more experience than you, but need help with specific topics. You have to balance the need to not over simplify or over complicate the information, while still meeting the needs of the entire group.

I have found that there are three types of group members … those who are passively active in the process, those who are actively passive in the process, and those who are actively active in the process.

• Passively Active – These are the type of people who sit back and listen while soaking everything up. Then then dig into the training and try to implement the concepts into their own business. They benefit from the training, but miss out on the perspective and opportunity of the group dynamic.
• Actively Passive – These people show up to the coaching, get involved, and ask questions. They are there for every group call and actively participate. Then after all that, they don’t implement the training. They are more interested in the social aspect of the experience, but are afraid or feel pensive about taking action.
• Actively Active – These are the people who are active in the group, and take advantage of the training presented. They get the most out of everything and have proven to be the ones that tend to attain the most success. They are driven, go-getters who know that they have to invest money and time into their business in order to reap the financial rewards they desire!

It’s not that the first two are any less driven, but they may have BSOS (bright shiny object syndrome) and get easily distracted by the typical day-to-day business needs. They also may feel the “It’s Not My Job” or “It’s Not My Strength” syndrome. These people may be better served by participating, but having an employee or contractor handle the tasks needed for success!

Final Thoughts

So back to the original question? “People will profit from what you are selling … but how will they know” The answer is simple. You have to have one-on-one conversations with them. I have heard that in sales, “The answers are in the questions.” Ask lots of them and listen. The basis of “The Bacon System” is to try to find ways to start and maintain those conversations and relationships. In my world, “Relationships are the currency of business!”

I would love to hear your thoughts and comments!

To learn more on this and other topics on Internet Marketing – visit our podcast website at http://www.baconpodcast.com/podcasts/

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